CareerBuilder Product Marketing
Sales collateral for CareerBuilder's B2B Product Suite
When CareerBuilder rebranded in September of 2015, the biggest challenge the internal creative team faced was how to take this new brand and recreate all of our B2B marketing materials, while making sure our customers still recognized it as CareerBuilder.
After researching our competitors, I worked closely with my design team, editorial team and UX team to help create a visually clean and consistent branding experience. In order to make sure the rebrand wasn't a distraction from the content in these pieces, we kept the look and feel very pure and clean – focusing on product names, features, icons and product screenshots. By keeping the new logo fairly minimal and introducing the new brand colors sparsely, current and future customers weren't hit with too much of a shock when coming to the new product website.